Co-op Tractors: Rise, Fall, and Lessons Learned
The story of co-op tractors is a compelling David-and-Goliath narrative, a testament to both the ingenuity of collaborative farming and the brutal realities of the agricultural machinery market. For sixteen years, these farmer-built machines disrupted the industry, offering a cheaper alternative and demonstrating the power of collective action. But their journey, like many entrepreneurial endeavors, was marked by both triumph and ultimately, a hard-won lesson in the complexities of manufacturing and marketing....